“Electric Manta is a name we made up to describe the company, which is full of rare and amazing people wanting to do some awesome things,” said Cochrane. It has secretly raised money and Cochrane wouldn’t spill the beans. The company has been in “stealth mode” for the last few quarters and will be announcing its first games and partnerships in the coming weeks. Electric Manta wants to do the same, he said. Inspired by Supercell, the company will have small teams of perhaps four people each working on games with a mission to be accessible.Ĭochrane, also a former PopCap developer, said Seattle-based PopCap, which was acquired Electronic Arts for $750 million, had an inspirational culture that resulted in the creation of some truly enduring franchises like Bejeweled, PvZ, Zuma, and Peggle. “We’ll announced that in the coming weeks with some interesting partnerships,” Cochrane said. “A lot of people have been exposed to hypercasual over three to five years and they are probably wanting something more as they evolve as players toward the casual spectrum.” The company is working on a variety of mobile games, from hypercasual games to narrative-driven stories to player-versus-player games. “We wanted to come out of stealth mode and announced the studio.”Ībove: The Electric Manta game studio is based in London. I was lucky enough to snag Elizabeth and some other PopCap alumni to join, join the team,” he said. “I was lucky enough to get an opportunity to set up Electric Manta. They also let some non-PopCap people into the fold. Stewart Perry, former head of tools and tech at British publisher Kwalee, and Gaurav Mehta, former executive producer at Zynga’s Casino Match Studio, have also joined. Started by founder and CEO Mark Cochrane, the new free-to-play mobile game studio is based in London and it hopes to bring games to billions of players.Ĭochrane’s team includes former PopCap employees Elizabeth Sampat, Alexis De Girolami, and Liam Robinson. That’s why a team of former PopCap game makers called their firm Electric Manta. Manta rays are some of the most amazing creatures on our planet and if an electric one existed, it would be rare and awe inspiring. All the sessions from Transform 2021 are available on-demand now.
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February 2023
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